Past exhibition
Football Jersey Expo – Meet the Legends
An event organized by We Are Agency, with the collaboration of A Piece of His Own.
Allianz Stadium
Corso Gaetano Scirea 50, 10151 Torino, Italia26–27 September 2026 · 10:00–19:00
Tickets: Full price €20 · reduced €12 · available online or at the stadium ticket office.
Buy on WebticCourtesy of We Are Agency
The event
Football history told through shirts
Football Jersey Expo – Meet the Legends debuts at Turin’s Allianz Stadium on 26 and 27 September 2026 with original shirts worn by football champions, memorabilia, historic collections, talks and meet-and-greets. The event is organized by We Are Agency, with the collaboration of A Piece of His Own.
The first Football Jersey Expo takes place in the Atrio d’Onore and Club Giampiero Boniperti at the Allianz Stadium. The exhibition connects history, collecting and sporting culture through football shirts and the accounts of those who wore and preserved them.
Official materials announce original shirts worn by champions including Diego Armando Maradona, Johan Cruijff, Paolo Rossi and Franz Beckenbauer, alongside a display devoted to Italy national-team kits from the earliest years to the present. Memorabilia that belonged to Maradona, Ronaldo, Paolo Rossi and Eusébio is also due to be shown.
Un Secolo d’Azzurro / Football Legend, supported by FIGC, ANCI and the Italian Footballers’ Association, is joined by the Museo Luciano Spinosi display. La Storia del Calcio nei Ricordi: Un Viaggio Senza Fine presents Matteo Melodia’s collection of original tickets from Juventus European finals and major international matches played in Turin. Talks, meet-and-greets and the You Are The Champion area complete the visit.
Highlights
Collections, stories and encounters
Shirts worn by champions
The exhibition announces original shirts worn by Maradona, Cruijff, Paolo Rossi and Beckenbauer, together with Italy national-team kits from the earliest years to the present.
Memorabilia and original tickets
Items that belonged to Maradona, Ronaldo, Paolo Rossi and Eusébio accompany tickets from Juventus European finals and international matches played in Turin.
La Maglia del Cuore
Sergio Brio, Franco Causio, Pedro Pablo Pasculli, Lionello Manfredonia, Angelo Alessio, Bruno Giordano and Stefano Di Chiara share stories about shirts from their careers.
Official programme
Two days of shirts, collectors and football personalities
The Expo opens at 10:00 each day. Exhibition areas remain open until 19:00, while the central stage hosts talks, collection comparisons and encounters with former players. Several La Maglia del Cuore sessions are followed by selfies and meet-and-greets with the guests.
Saturday 26 September 2026
Opening ceremony and exhibition areas
With local authorities and event ambassador Sergio Brio. Un Secolo d’Azzurro / Football Legend, Museo Luciano Spinosi, La Storia del Calcio nei Ricordi, the collectors’ area and You Are The Champion open to visitors.
La Maglia del Cuore with Sergio Brio
Hosted by Alberto Cerruti, followed by selfies and a meet-and-greet.
Maradona, un amico di famiglia
Saverio Vignati in conversation with Sabrina Trombetti.
La Maglia del Cuore with Franco Causio
Hosted by Alberto Cerruti, followed by selfies and a meet-and-greet.
Collectors tell their stories and Maglie in campo
Piero Picasso presents a Swiss selection, followed by Museo Grigio – Le Nobili Maglie and Giuseppe Calzuola’s image-led account.
La Maglia del Cuore with Pedro Pablo Pasculli
Hosted by Sabrina Trombetti, followed by selfies and a meet-and-greet.
Collectors tell their stories
Angelo Spampinato and Enrico Di Mauro compare their collections with host Alberto Cerruti.
Sunday 27 September 2026
Exhibitions and experience areas open
The collections, historic ticket display, football-shirt area and You Are The Champion reopen.
La Maglia del Cuore with Lionello Manfredonia and Angelo Alessio
Hosted by Alberto Cerruti, followed by selfies and a meet-and-greet.
Italian football merchandising was born in Turin
A panel with Mario Stefano Tonda.
Museo del Grande Torino e della Leggenda Granata vs. Claudio Messa Collection
A collection comparison hosted by Alberto Cerruti.
Football Collection vs. Zebrawerse
Collectors present Italian football shirts from 1975 to 2024 with Alberto Cerruti.
La Maglia del Cuore with Bruno Giordano and Stefano Di Chiara
Hosted by Alberto Cerruti, followed by selfies and a meet-and-greet.
I Love These Jersey vs. Gianluca T. Collection
A selection of Italian football shirts from the 1990s and 2000s, hosted by Alberto Cerruti.
Guests and voices of the event
The programme connects former players’ memories with the work of museums and collectors. Sergio Brio is the official ambassador; Alberto Cerruti and Sabrina Trombetti host the central-stage conversations.
Sergio Brio
Ambassador of the first edition and Saturday-morning guest of La Maglia del Cuore.
Franco Causio
Guest of La Maglia del Cuore and the public meet-and-greet that follows.
Pedro Pablo Pasculli
Featured in Saturday afternoon’s session, followed by a meet-and-greet.
Lionello Manfredonia and Angelo Alessio
They open Sunday’s central-stage programme with La Maglia del Cuore.
Bruno Giordano and Stefano Di Chiara
Sunday-afternoon guests sharing the stories of shirts from their careers.
Saverio Vignati
Guest of Maradona, un amico di famiglia, hosted by Sabrina Trombetti.
Collection
Objects and materials
Details of objects, photographs and displayed materials.
Gallery
Red Switzerland sports jacket that belonged to Alfredo Foni, the national-team coach at the 1966 World Cup
© We Are Agency
Yellow Juventus shirt worn by Zbigniew Boniek in the 1984–85 season
© We Are Agency
4 photos
Blue-and-black number 10 Inter shirt worn by Ronaldo in the 1997–98 season, shown front and back
© We Are Agency
Media
Promotional materials
Promotional images and supporting visual material.
Gallery
Official Football Jersey Expo – Meet the Legends poster, 26–27 September 2026 at Turin’s Allianz Stadium
© We Are Agency
Official Football Jersey Expo – Meet the Legends visual with dates, venue and a selection of shirts
© We Are Agency
Visit
Visitor information
- 26–27 September 2026
- Opening hours: 10:00–19:00
- Full-price ticket: €20
- Reduced ticket: €12
- Tickets available online via Webtic or at the stadium ticket office
Frequently asked questions
Information about Football Jersey Expo Turin 2026
When and where is Football Jersey Expo Turin 2026?+
Football Jersey Expo – Meet the Legends takes place on Saturday 26 and Sunday 27 September 2026, from 10:00 to 19:00, in the Atrio d’Onore and Club Giampiero Boniperti at the Allianz Stadium, Corso Gaetano Scirea 50, Turin.
What can visitors see at Football Jersey Expo?+
The exhibition presents original shirts worn by football champions, Italy national-team kits, memorabilia that belonged to major players, the Museo Luciano Spinosi display and Matteo Melodia’s collection of historic match tickets.
Which former players are appearing at the event?+
Announced guests include Sergio Brio, Franco Causio, Pedro Pablo Pasculli, Lionello Manfredonia, Angelo Alessio, Bruno Giordano and Stefano Di Chiara. Sergio Brio is the official ambassador of the first edition.
How are the two days organized?+
The exhibition areas open at 10:00 and remain accessible until 19:00. The central stage hosts La Maglia del Cuore, collectors’ talks, panels and stories about historic shirts. Several sessions are followed by selfies and meet-and-greets.
How much are tickets and where can they be purchased?+
Full-price admission is 20 euros and reduced admission is 12 euros. Tickets are available online through Webtic or from the Allianz Stadium ticket office.
Who organizes Football Jersey Expo?+
Football Jersey Expo – Meet the Legends is organized by We Are Agency, under the patronage of the City of Turin and with the collaboration of A Piece of His Own.
Partners
Organization and collaboration
Official Partners
Customer 2-for-120% off services
MC Barber Shop
A partner location for the initiative, displaying a selection of football shirts during the promotional period.
A 2-for-1 offer reserved for MC Barber Shop customers: two Football Jersey Expo admissions for the price of one, subject to the initiative’s conditions.
20% off MC Barber Shop services. Products are excluded.
Via Barletta 49a, 10136 Turin TO, Italy
+39 391 428 7390Customer 2-for-1
Miss Delicious Pizzeria
A local partner of the initiative.
A 2-for-1 offer reserved for Miss Delicious Pizzeria customers: two Football Jersey Expo admissions for the price of one, subject to the initiative’s conditions.
Largo Tirreno 123B, 10136 Turin TO, Italy
+39 391 719 7071- Organizer: We Are Agency
- With the collaboration of: A Piece of His Own
- Venue: Allianz Stadium, Turin
- Under the patronage of: City of Turin
- Ambassador: Sergio Brio
Notes
Legal notes
Football Jersey Expo – Meet the Legends is organized by We Are Agency. A Piece of His Own collaborates on the event and is not presented as its organizer or curator.
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